Online Master of Science in Marketing
At-A-Glance Heading link
Curriculum Heading link
The 100% online Master of Science in Marketing is designed to prepare you to excel in the most important areas of marketing, including marketing management, digital and social media marketing, consumer behavior, marketing research and marketing analytics, integrated marketing communications, advertising, and global marketing.
This 8-course, 32-credit hour* program, housed within the University of Illinois Chicago (UIC) Business Liautaud Graduate School, can be completed in as few as 12 months.
The online MS in Marketing program is designed for professionals working in marketing as well as those interested in breaking into the field. The program offers cutting-edge courses in the latest techniques in digital marketing and marketing analytics for those interested in updating their knowledge and skillset. It’s also perfect for recent college graduates of any major, in any field, and career switchers who want to gain business knowledge and practical skills to get started in a rapidly growing field.
*pending final Board of Trustees approval for Fall 2024.
Learning Outcomes Heading link
- Develop integrated marketing strategies and solutions that identify and utilize emerging market opportunities.
- Design, conduct, analyze, and apply market research to aid managerial decision making.
- Plan advertising and promotional campaigns across media, including online, radio, television, and print.
- Develop effective digital and social media marketing campaigns.
- Use digital marketing tools for paid search ads, search engine optimization (SEO), organic social media, social media ads and mobile marketing.
- Apply the right marketing analytic tools to test alternative marketing activities and improve marketing outcomes.
- Understand how customers evaluate products and make purchase decisions.
- Extend marketing strategies to international markets.
Courses Heading link
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8 courses total Students have the option of completing the program at a pace that fits their needs.
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12 months Full-time students can complete the entire program in 4-5 consecutive 8-week terms, or 12 months.
Courses Heading link
The 8 online MS Marketing courses in the program focus on quantitative and qualitative aspects of marketing and include courses in marketing analytics and digital marketing which are critical to success in today’s market. The online MS in Marketing program is taught by the same world class faculty as our on-campus MS in Marketing program and couples theory with practical application.
All courses are 100% asynchronous and offered in convenient, accelerated 8-week terms throughout the year, giving students maximum flexibility to take their courses when they want and from anywhere.
Full-time students typically take two 8-week courses at a time, and part-time students complete one 8-week course at a time. Full-time students can complete the entire program in 4-5 consecutive 8-week terms, or in as few as 12 months.
Our program prides itself on being student-centered and highly interactive. In our online classes, we prioritize active engagement of our students through various channels like discussion boards, video contributions, collaborative projects – fostering rich interactions between peers and faculty. Our courses are fully accessible and cater to diverse learning styles, ensuring an inclusive learning experience for all. Additionally, instructors maintain a strong presence, offering optional synchronous office hours and accommodating 1:1 meetings as needed.
Courses Heading link
Click the arrow below to view MS Marketing courses.
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MS Marketing Courses
Course # Course Title Credit Hours Course Description MKTG 500 Introduction to Marketing 4 hours Client/consumer behavior and the way institutions respond to such behavior through the planning, pricing, promotion, and distribution of goods and services. MKTG 560 Marketing Management 4 hours The structural system for the management of marketing: environmental considerations; goal determinations; the sequential process; marketing planning; product-market integration; channel components; demand stimulation; evaluation and audit. MKTG 561 Consumer Behavior 4 hours Application of knowledge from the behavioral sciences to the study of consumer behavior. Individual and group influences on consumer preferences and purchasing patterns are considered. Both theory and application are stressed. MKTG 562 Marketing Analytics 4 hours Introduces concepts, data analysis techniques and software tools for making key marketing decisions including segmentation, targeting, positioning, forecasting, new product design and resource allocation. MKTG 563 Marketing Research I 4 hours Design, data collection, analysis, communication, and use of marketing research for effective marketing decision making. MKTG 565 Integrated Marketing Communications 4 hours Overview of digital marketing communications and advertising strategies with integration across multiple platforms. Emphasis on data-driven campaign management across traditional media (TV, radio, print, outdoor) and digital platforms. MKTG 567 Digital and Social Media Marketing 4 hours Analytical evaluation and development of effective digital and social media marketing strategies and their implementation. MKTG 572 International Marketing 4 hours Focuses on firms which operate internationally from their home country base. Attention is directed toward working with overseas distributors, promotion and pricing problems, governmental export assistance, and physical distribution matters.
Marketing Careers Heading link
Our graduates have access to a vast alumni network to build personal and professional connections and expand their career opportunities. The College of Business has over 52,000 alumni in the Chicago area and throughout the world. With each new graduate the college’s influence and positive global contributions grow.
The College of Business has its own dedicated Career Center to help business students advance their careers. Through workshops, job and internship opportunities, career fairs, mock interviews, and more, the team of experienced career coaches are here to help you learn the skills that you need to find the right business career.
Career Outcomes Heading link
UIC’s MS in Marketing equips you with the skills required for today’s marketing careers. Graduates holding an MS in Marketing distinguish themselves as qualified and knowledgeable job candidates.
The MS in Marketing prepares you for the following roles:
- Marketing Manager: $158,280
- Marketing Research Analyst: $78,880
- Product Marketing Specialist: $69,428
- Social Media Manager: $57,700
- Digital Strategist: $89,000
- Brand Manager: $161,455
The U.S. Bureau of Labor Statistics projects a 10% employment growth rate for marketing managers from 2021 to 2031 – double the predicted national job growth rate.
Faculty Voices Heading link
The UIC online MS in Marketing program combines all the essential content of the on-campus program with the convenience and flexibility of an online, asynchronous format. Online students will be taught by the same expert faculty from the on-campus program, study the same curriculum, and receive the same degree.
| Professor, Director of Graduate Studies
Our faculty members publish in the top international marketing journals often challenging the status quo in scholarship and in business. In the Online Master of Marketing program, they bring that expertise into the online classroom, integrating marketing principles with their knowledge of the forefront of the field.
| Department Head, Professor of Marketing
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Disclaimer Heading link
The Online Master of Science in Marketing programs are Full Cost Recovery Programs and are not eligible for tuition waivers by University of Illinois employees.