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Online Master of Science in Marketing

At-A-Glance Heading link

Application Deadline August 1, 2024
Start Classes August 26, 2024
Completion Time In as few as 12 months
Credit Hours 32 (8 courses)
Tuition $857 per credit hour
Degree Type 100% Online Master's

Curriculum Heading link

The 100% online Master of Science in Marketing is designed to prepare you to excel in the most important areas of marketing, including marketing management, digital and social media marketing, consumer behavior, marketing research and marketing analytics, integrated marketing communications, advertising, and global marketing.

This 8-course, 32-credit hour* program, housed within the University of Illinois Chicago (UIC) Business Liautaud Graduate School, can be completed in as few as 12 months.

The online MS in Marketing program is designed for professionals working in marketing as well as those interested in breaking into the field. The program offers cutting-edge courses in the latest techniques in digital marketing and marketing analytics for those interested in updating their knowledge and skillset.  It’s also perfect for recent college graduates of any major, in any field, and career switchers who want to gain business knowledge and practical skills to get started in a rapidly growing field.

*pending final Board of Trustees approval for Fall 2024.

Learning Outcomes Heading link

  • Develop integrated marketing strategies and solutions that identify and utilize emerging market opportunities.
  • Design, conduct, analyze, and apply market research to aid managerial decision making.
  • Plan advertising and promotional campaigns across media, including online, radio, television, and print.
  • Develop effective digital and social media marketing campaigns.
  • Use digital marketing tools for paid search ads, search engine optimization (SEO), organic social media, social media ads and mobile marketing.
  • Apply the right marketing analytic tools to test alternative marketing activities and improve marketing outcomes.
  • Understand how customers evaluate products and make purchase decisions.
  • Extend marketing strategies to international markets.
  • 8 courses total Students have the option of completing the program at a pace that fits their needs.

  • 12 months Full-time students can complete the entire program in 4-5 consecutive 8-week terms, or 12 months.

Courses Heading link

The 8 online MS Marketing courses in the program focus on quantitative and qualitative aspects of marketing and include courses in marketing analytics and digital marketing which are critical to success in today’s market. The online MS in Marketing program is taught by the same world class faculty as our on-campus MS in Marketing program and couples theory with practical application.

All courses are 100% asynchronous and offered in convenient, accelerated 8-week terms throughout the year, giving students maximum flexibility to take their courses when they want and from anywhere.

Full-time students typically take two 8-week courses at a time, and part-time students complete one 8-week course at a time. Full-time students can complete the entire program in 4-5 consecutive 8-week terms, or in as few as 12 months.

Our program prides itself on being student-centered and highly interactive. In our online classes, we prioritize active engagement of our students through various channels like discussion boards, video contributions, collaborative projects – fostering rich interactions between peers and faculty. Our courses are fully accessible and cater to diverse learning styles, ensuring an inclusive learning experience for all. Additionally, instructors maintain a strong presence, offering optional synchronous office hours and accommodating 1:1 meetings as needed.

Click the arrow below to view MS Marketing courses.

Marketing Careers Heading link

Our graduates have access to a vast alumni network to build personal and professional connections and expand their career opportunities.  The College of Business has over 52,000 alumni in the Chicago area and throughout the world.  With each new graduate the college’s influence and positive global contributions grow.

The College of Business has its own dedicated Career Center to help business students advance their careers. Through workshops, job and internship opportunities, career fairs, mock interviews, and more, the team of experienced career coaches are here to help you learn the skills that you need to find the right business career.

Career Outcomes Heading link

UIC’s MS in Marketing equips you with the skills required for today’s marketing careers. Graduates holding an MS in Marketing distinguish themselves as qualified and knowledgeable job candidates.

The MS in Marketing prepares you for the following roles:

  • Marketing Manager: $158,280
  • Marketing Research Analyst: $78,880
  • Product Marketing Specialist: $69,428
  • Social Media Manager: $57,700
  • Digital Strategist: $89,000
  • Brand Manager: $161,455

The U.S. Bureau of Labor Statistics projects a 10% employment growth rate for marketing managers from 2021 to 2031 – double the predicted national job growth rate.


The Online Master of Science in Marketing programs are Full Cost Recovery Programs and are not eligible for tuition waivers by University of Illinois employees.

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