Salary Guide: A Master of Science in Marketing
Salary Guide: A Master of Science in Marketing Heading link
Professionals equipped with a Master of Science (MS) in Marketing possess specialized skills vital for a successful career in marketing. This degree is beneficial for individuals seeking to stay current in marketing and career changers aiming to transition into marketing roles. MS in Marketing graduates gain skills in data analysis, market research, and digital marketing, positioning them for higher paying opportunities.
Job Outlook in Marketing: Based on U.S. Bureau of Labor Statistics
According to data collected from the US Bureau of Labor Statistics (BLS), there’s a notable demand for graduates proficient in marketing skills across diverse sectors. The statistics reveal a growing need for marketing professionals who can strategize and interpret data to inform decision-making processes.
- Advertising, Promotions, and Marketing Managers: This occupation earns an average of $138,730 per year and is expected to grow by 6% between 2022 and 2032, which is a faster growth rate than other occupations.
- Market Research Analysts: This occupation earns an average of $68,230 per year and is expected to grow by 13% between 2022 and 2032, which is a faster growth rate than other occupations.
- Public Relations Specialists: This occupation earns an average of $67,440 per year and is expected to grow by 6% between 2022 and 2032, which is a faster growth rate than other occupations.
Jobs and salaries with an MS in Marketing degree
According to data compiled from industry sources such as Glassdoor, LinkedIn and ZipRecruiter, professionals with an MS in Marketing can pursue a variety of career paths with corresponding salary ranges. The salary range may vary based on factors such as years of experience, level of education, industry sector, and geographic location. Below are a variety of jobs and salaries that professionals armed with specialized marketing skills can pursue:
Salary Guide Heading link
| Position | Salary | Industry |
|---|---|---|
| Brand Manager | $82,000 - $149,000 per year | Consumer Goods and Retail, Entertainment and Media, Nonprofits |
| Marketing Manager | $68,000-$121,000 per year | Healthcare, Hospitality, Entertainment and Media, Finance, Technology, Consulting |
| Sales Manager | $76,000 - $137,000 per year | Consumer Goods and Retail, Healthcare, Technology |
| Digital Strategist | $57,000 - $92,000 per year | Consumer Goods and Retail, Healthcare, Technology |
| Public Relations Manager | $49,000 - $81,000 per year | Entertainment, Healthcare, Technology, Food and Beverage |
| Market Research Analyst | $58,000 - $90,000 per year | Finance, Management, Wholesale, Healthcare |
| Product Marketing Specialist | $58,000 - $89,000 per year | Consumer Goods and Retail, Healthcare, Technology |
| Social Media Manager | $47,000 - $79,000 per year | Consumer Goods and Retail, Hospitality, Entertainment, Healthcare, Food and Beverage |
Advancing your marketing career Heading link
Advancing your marketing career
Accelerate your journey towards lucrative marketing careers with the University of Illinois Chicago (UIC) online MS in Marketing degree and on-campus MS in Marketing degree. Designed to equip professionals with the skills demanded by today’s marketing industry, both programs offer cutting-edge training in digital marketing and marketing analytics. Housed in the UIC Business Liautaud Graduate School, the online MS in Marketing degree is a 32-credit hour program, and the on-campus MS in Marketing degree is a 34-credit hour program. Both programs can be completed in as few as 12 months.
From market research to strategic marketing management, each MS in Marketing at UIC course delves into crucial topics essential for success in marketing careers. With a curriculum that blends theoretical knowledge with practical application, students gain expertise in consumer behavior, branding, digital marketing, and more. The online courses prioritize active student engagement through discussion boards, video contributions, and more. This high quality and high engagement program encourages collaboration between peers and faculty.
Skills that increase your earning potential
A 2024 survey conducted by Marketing Week found that more than one-third (36%) of 3,000 marketers identified data and analytics as the most significant skill gap within their teams. Additionally, over 18% of respondents highlighted content and copywriting skills as lacking within the marketing domain.
The skills covered in UIC’s online MS in Marketing curriculum are those associated with higher median salaries in various industries. Taught by a renowned faculty involved in research and practice, the program equips graduates with a diverse set of skills that enhance their earning potential, including:
- Data Analysis: Proficiency in data analysis tools and techniques to test alternative marketing activities and improve marketing outcomes.
- Market Research: Ability to design, conduct, analyze, and apply comprehensive market research studies, including qualitative and quantitative methodologies, to aid managerial decision making.
- Digital Marketing Expertise: Knowledge of digital marketing platforms, tools, and marketing strategies, including search engine optimization (SEO), social media marketing, advertising, and content marketing.
- Strategic Planning: Ability to develop and implement strategic marketing campaigns aligned with organizational goals and market dynamics.
- Communication and Presentation: Strong communication skills, both written and verbal, along with the ability to present ideas and recommendations effectively to stakeholders.
By developing and continuously refining these skills, MS in Marketing graduates can position themselves for rewarding career opportunities and competitive salaries in the field of marketing.